éléments - Online Environmental Magazine / Révue écologique en direct


Elements Advertising Information Package

Elements Online Environmental Magazine an award-winning magazine, produced by the New Brunswick Environmental Network (NBEN) is the only one of its kind in the Maritimes. Since it was launched in 1998, this magazine has steadily skyrocketed in popularity, receiving over 400 000 hits per month. This totals over 26,000 visitors per month! Elements has produced 27 issues on many different environmental themes. Advertising on Elements provides a great opportunity to partner with the NBEN.

AD Space

  • Ad space can be “reserved” for a maximum of 6 months, on a first come basis.

  • Ad space can be purchased bi-monthly, semi-annually or yearly.

  • Payments must be submitted in advance.

AD Format

  • File Format, Size and Restrictions 

  • Best choice for Ads is either GIF or JPEG format.
    Other accepted formats : BMP, TIF, PDF

  • Maximum file size (ie: banner: 15K maximum)

  • Ads should be submitted “internet ready”.  Design charges apply for non-internet
    ready advertisements see “Ad-ditional services”

  • Ad images can be submitted to the NBEN via email, regular mail on disk or CD,
    within 1.5 weeks prior to the launch of the advertisement.

Ad-ditional Services

Elements can create your advertisement for a fee of $50.00.  Details upon request.


AD Size

  • Advertisement options

  • Banners

  • Buttons

  • Pop-up window

  • Text ad - a hyperlink to your site

  • Ad Sizes

  • Elements supports industry standard ad sizes.

  • Where possible, Elements will place ads where the majority of visitors will not need to scroll to view the ad.

  • There will be a maximum of 2 advertisements per page.

  • Sample Ad Sizes can be viewed here.


AD Pricing

  • Advertisement pricing is based on page popularity & placement (profile) as well as ad size.  The main page of the site receives more visitors than the others, therefore has a slightly higher rate but in turn will yield a greater “bang for your buck”!

  • Ads are grouped into 3 sizes : Small, Medium and Large.

  • Ads are placed on 4 different kinds of pages.
    The more popular the page the higher the level number it receives.
    A higher level indicates the most exposure for your ad.  

- Level 1 = Highest profile location for an ad. 
Level 2 = The Theme page. The next best thing to
                  being on the main page. 
Level 3 = Area pages according to subject matter :
Level 4 = Specialty pages : Forum/multimedia


Ad size

Fee per month

Level 1

Small ads

$ 55.00

Medium Ads

$ 70.00

Large Ads

$ 75.00

Pop-up window


Level 2

Small ads

$ 30.00

Medium Ads

$ 45.00

Large Ads

$ 50.00

Pop-up window


Level 3

Small ads

$ 15.00

Medium Ads

$ 20.00

Large Ads

$ 30.00

Level 4

Small ads

$ 10.00

Medium Ads

$ 15.00

Large Ads

$ 20.00


Text link


* Pop-up window size is approximately 300x150

Helpful Tips

  • To maintain reader interest, your ad can be changed as often as every 2 weeks.

  • Submitting ads in various sizes is a good idea.

  • Images for various sizes should contain substantially similar images & wording & coloring.

  • The larger the file size of an ad - the longer it takes to display the ad

  • Ads can be animated or not. Animated ads, although larger in file size, tend to have a higher click-thru ratio.

  • Ad selection - to be determined on a case by case basis. Advertiser rights will be at the discretion of the NBEN office and preference will be given to those who help promote earth-friendly ideas and values.

Contact Us!